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Before You Start to
Fundraise
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Before
your organisation researches which trusts to apply to, it is
important to bear in mind the following points:
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The
Fundraisers |
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Who is
going to be responsible for the fundraising? Will it involve everyone or
should you set up a special committee?
Raising money requires many different skills (e.g. written and verbal
communication skills, enthusiasm, creativity,
organisational abilities,
confidence and commitment) and one of the first tasks should be to identify
people within the organisation with such skills.
Similarly, you should identify any potentially helpful contacts your
organisation already has (e.g. with local businesses, philanthropic
organisations like the Rotary Club or the Women’s Institute, Trustees of
local trusts) to help directly or indirectly with raising funds.
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Charitable Status |
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An organisation which is not
a registered charity will find it more difficult to raise funds from trusts
than an organisation which is registered This is because the majority of
trusts are themselves registered charities and must therefore confine their
grants to purposes which are charitable in law.
When a
trust is asked to give a grant to an organisation which isn’t a registered
charity, it must take more care to satisfy itself that the purposes for
which the money is intended are charitable.
Some trusts will, if satisfied that your work is charitable, pay grants
directly to non-registered charities.
If a
trust specifies that it will only make grants to registered charities, you
have two options:
OR
The
Charity Commission produce a very helpful pack called “Starting A Charity
and Applying for Registration’ which is available free of charge -
www.charitycommission.org.uk.
Registering as a charity is a relatively simple process and is currently
free of charge. The process usually takes 3 - 6 months.
Your
local Council for Voluntary Service (CVS) or Rural Community Council (RCC)
can give advice on registering as a charity and can also accept grants on
behalf of non-registered charities -
Click here for contact details.
If the purposes of your
organisation are not charitable at all, then there is no point in attempting
to raise money from trusts.
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Constitutions |
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Do you have a constitution which sets out
the aims and objectives of the organisation and the rules governing how
the organisation is managed and run? This reassures funders that you are a
responsible organisation and is a necessity if you want to become a
registered charity or apply for funding from e.g. the Community Fund. Your
local CVS or RCC can give advice on how to draw up a constitution.
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Bank Account |
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You should open a bank or
building society account in the name of the organisation before you start to
fundraise. For security reasons, it is a good idea to
have at least
three signatories and to ensure that two people are required to sign each
cheque.
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Letter
Headed Paper
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Does your stationery include
a contact address and, if applicable, your charity registration number? Is
it clear from your name what your organisation does? Your local CVS or RCC
may be able to help you design and print stationery relatively cheaply.
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Raising Money
Yourselves
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Most
funders want to see that an organisation is trying to raise some of its
funds by its own efforts, no matter how small a percentage of the total
income this provides.
Organising a fundraising event is still one of the best ways of funding
voluntary activity and can help to raise awareness of your organisation and
its work. You could also consider charging for the services you provide to
bring in additional funds.
It is important to get as
many different sources of income as possible so that you are not relying on
any one source, which would leave you in a very vulnerable position when
that source comes to an end.
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Planning Ahead |
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Raising money takes time. Forward planning is essential and a clear
fundraising plan is a good way of clarifying what you need to do and when,
so that you are not constantly raising money for the short term.
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Drawing Up A Budget
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A
budget is simply your group’s plans
for the coming year set out in money terms.
Don’t underestimate the time it will take to
do the
work needed to get accurate
figures. Start work on the budget as soon as you can.
There
are basic costs that nearly every group has, such as postage, stationery,
rent, electricity and telephone bills. There may be other costs related to
the work your group does, such as transport or catering.
If you can find out the
precise cost of something – do it! If you need to buy a piece of equipment,
get quotes from a few different suppliers or use catalogues. Ask other
similar groups how much they spend each year.
N.B.
Don’t forget to include expenses like training (for staff,
volunteers,
management committee members), National Insurance and pension contributions
for paid staff, inflation in future years, volunteer expenses, VAT on goods,
services, repairs,
renewals, insurance etc.
Some funders will only make
grants for capital costs (office equipment, buildings, etc), while
others are prepared to fund revenue costs (salaries and other costs
associated with running the organisation or project) Divide your budget up
in this way, to help you decide which funder to approach for what.
Budgets aren’t simply there to help your group raise funds - they are your
guide to whether you are spending your money as planned You should compare
your expenditure to the budget every month or so, to keep on top of how much
you’re spending on what and to alert you early on that you may not have
enough money later on in the year to do what you planned.
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Accounts |
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Unless
you are a new group, funders will ask to see your previous years accounts to
reassure themselves that you are financially secure and can manage any funds
they give you. All registered charities need to prepare annual accounts,
although the rules differ depending on the size of income or expenditure.
Accounts can be prepared in different ways and may need to be independently
examined or audited, depending on the size of your group. Your local CVS or
RCC should be able to help you prepare accounts. Guidance publications are
also available from the Charity Commission.
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Keeping Records
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You
need a system for keeping records of who you have applied to, when you
applied and what the result was. For example, a trust may tell you that it
doesn’t have any money left this year, but you should re-apply next year.
If you don’t have a good system, you will probably forget! A system also
means that if the person responsible for fundraising leaves, your
organisation will know what they have done in the past.
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Saying Thank You |
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If you
do get a grant, remember to thank the funder and send them annual reports or
press cuttings, showing them what you’ve done with the money, and perhaps
inviting them to come and see what you do. It is important to try and build
up a good relationship with your funders.
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